In this week’s post, I’m joined by Lisa Princic, a business coach who specializes in helping her clients create transformational membership programs. As the founder of Scaling Deep, Lisa is a trained business strategist who loves helping service-based businesses...
Today, I want to dive deep into a commonly asked question I get. And that question is, “What sections should I be including on my sales page?” This can be a tricky question to answer because, like most things in copy and business, it depends! The sections you need...
In today’s post, we’ll explore a sales page section that’s frequently overlooked during the copywriting process: the section where you present your offer and its specific features. When I use the term “offer”, I’m referring to whatever it is that you’re...
One of the most common mistakes that I see people make with their sales page copy is neglecting the FAQ section. While most business owners treat it as a “catch all” space to re-establish some of the most important details of their offer, the FAQ section can be one of...
