![How Knowing Your Audience Helps You Know What to Highlight in Your Sales Copy]()
by Megan Taylor | Feb 21, 2022 | Copywriting, Marketing, Messaging, Podcast, Sales Copywriting
Proof is in the Pudding (The Deliverables) Today we’re going to talk about the physical parts of your offer and how to present them to your audience. This encompasses all of the tangible parts of your offer: think workbooks, swag, meal plans, or the modules of your...
![How Knowing Your Audience Helps You Know What to Highlight in Your Sales Copy]()
by Megan Taylor | Feb 14, 2022 | Copywriting, Marketing, Messaging, Podcast, Sales Copywriting
This is a Story All About How…to Use Narrative Structure in Copy One of the most common mistakes I see in sales is a lack of narrative structure, especially on sales pages. I’m not saying you need to weave an epic tale of love loss and adventure, but infusing key...
![How Knowing Your Audience Helps You Know What to Highlight in Your Sales Copy]()
by Megan Taylor | Feb 7, 2022 | Copywriting, Marketing, Messaging, Podcast
Dare to be Different Today is going to be… different. When I say different, I mean that we’re going to talk about how differentiating yourself, your business, and your offer helps you stand out in a crowded online world. There are probably 10 other offers just like...
![How Knowing Your Audience Helps You Know What to Highlight in Your Sales Copy]()
by Megan Taylor | Jan 31, 2022 | Copywriting, Marketing, Messaging, Podcast
This post is going to cover what copy you actually need for a launch. I’ve been working on client launches for about six years now, and in that time, I’ve learned a lot about what it takes to cover your bases and plan ahead of time, so you’re not scrambling to write...
![How Knowing Your Audience Helps You Know What to Highlight in Your Sales Copy]()
by Megan Taylor | Jan 24, 2022 | Copywriting, Marketing, Podcast, Sales Copywriting
If you’re getting ready to write your launch or sales copy, you’ve come to the right place! In this post, I’ll dive into how you can overcome objections in your copy for more conversions. It’s normal to feel uneasy about overcoming objections. So, if that’s how you...
