In this episode, I sat down with my friend and client Roberta West, who is an expert at all things evergreen. When it comes to actually putting your offer out there, sometimes the hardest part is knowing how to start. Especially if this is your first time attempting...
Proof is in the Pudding (The Deliverables) Today we’re going to talk about the physical parts of your offer and how to present them to your audience. This encompasses all of the tangible parts of your offer: think workbooks, swag, meal plans, or the modules of your...
This is a Story All About How…to Use Narrative Structure in Copy One of the most common mistakes I see in sales is a lack of narrative structure, especially on sales pages. I’m not saying you need to weave an epic tale of love loss and adventure, but infusing key...
Dare to be Different Today is going to be… different. When I say different, I mean that we’re going to talk about how differentiating yourself, your business, and your offer helps you stand out in a crowded online world. There are probably 10 other offers just like...
This post is going to cover what copy you actually need for a launch. I’ve been working on client launches for about six years now, and in that time, I’ve learned a lot about what it takes to cover your bases and plan ahead of time, so you’re not scrambling to write...
