Dare to be Different
Today is going to be… different. When I say different, I mean that we’re going to talk about how differentiating yourself, your business, and your offer helps you stand out in a crowded online world.
There are probably 10 other offers just like yours right now, floating around in the digital space — so why should someone invest in yours? Your potential buyers are asking that exact same question, as they explore your website and contemplate whose offer to choose.
Maybe they’ve been burned by similar offers before, that simply didn’t deliver, and they’re trying to figure out why they should take a chance on your solution. Maybe they figure they can get the same results for free, using the wonderful worlds of YouTube and Google.
So, again, why you? Let’s figure it out, together.
Comparison: Thief of Joy (and Sales)
People are constantly comparing, whether they realize it or not. Sure, your buyers may explicitly be searching for different, competing offers alongside yours and breaking down the differences. But it’s not always that cut and dry.
Your potential buyers may be comparing your offer to their past journeys or experiences. Maybe they took an offer like yours previously, and it didn’t pan out. That means you’ll have to overcome unconscious bias and skepticism. Perhaps they’re wondering if they could find what you do for free, or create a similar program themselves?
It’s up to you to show them why going with your offer is superior. And that’s why figuring out and highlighting your offer differentiator is CRITICAL.
Advocate for your product so well that it’s easier for them to purchase. Make them feel like they can’t walk away. And why would they want to? This means you’re going to have to be BOLD.
Be Bold About Why You’re the Best: The Bottomline
Explaining why your offer is worth investing in is not the time for humility. Spell. It. Out. Make sure your readers know how and why your offer is like no other.
Skywrite it. Get some lederhosen and shout it from a Swiss mountaintop. Hell, tattoo it on your forehead. I don’t care, just get it out there that you are different in a way that means you’re the best thing since the death of low-rise jeans.
This also means it’s time to do some market research. In order to market your differences, you must know your differences. (You should probably do some recon on the competition, too, to see what you’re up against).
You must also be an expert in the gaps your program fills- the very reason it’s different and superior to every other offer out there. This way you can highlight certain things like the efficiency and simplicity of your courses as opposed to a competitor.
Making your program’s differences obvious for the client will go a long way, and reinforcing those differences on sales pages and emails will drive your point home. It also helps take the work out of the process for the buyer; their mind is made up before they even feel like they have to go look at an alternative program.
Thank you for reading! If you love what you learned, be sure to connect with me over on Instagram and share your biggest takeaways. I’d love to hear from you!
And if you’re ready to set up your launch sales copy for your upcoming offer, head on over to the Copy Template Shop to grab your sales copy templates today!
See you back here in the next post — and remember, I’m rooting for you, always.
Meet the Host
Welcome! I’m Megan Taylor — copywriter for online entrepreneurs, bookworm, and founder of The Copy Template Shop. I believe that anyone can write strong copy, and I’m here to teach you how to write words that sell your online offers while prioritizing real connection, serving your audience, and simply being who you are.
Grab my free Website Copy Roadmap and learn my five-step process to writing website copy that connects with & converts dream clients.
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© Megan Taylor 2016 - 2022