I’ve noticed a recurring theme of business owners dreading the process of writing their copy. In today’s post, I want to address the reasons behind that dread and how to combat it, so you can bring more intention and ease to your copywriting process.
Writing authentic business copy doesn’t have to be stressful or time-consuming. Take the dread out of the process by following the tips I go into below and you’ll soon be on the road to success when it comes to your sales copy.
The Mistake Business Owners Make with Copy
Writing copy can be intimidating and hard. If that’s how you feel about doing it – you’re certainly not alone! But, if you have those feelings, it definitely doesn’t mean that you’re a bad writer or that you don’t have the skills needed to write copy for your business. Just remember – you’re constantly growing and evolving, even when it comes to writing!
The more copy you write, the easier it will become. If you’re someone who dreads writing copy or feels like it takes SO much time, it may come down to the fact that you’re writing everything from scratch.
It’s a widely held belief that writing from scratch is the only way to make your copy authentic to you, your message, and your business. I’m here to tell you that this thought is completely untrue. This is a mistake I’ve seen made over and over, and it does nothing but make the process more difficult for you.
Think about all of the other aspects of your business, especially your marketing and sales. I’m willing to bet there aren’t many things that you do from scratch.
You don’t design a graphic from scratch or prep an offer from scratch, right? So why would your copy need to be written from scratch?
In fact, writing your copy from square one is not fair to your readers, because it naturally means you’ll leave out some key information they’re seeking.
Plus, it’s not fair to you. It means you’re spending more time than you need to be on the task, and it means you’re not setting yourself up in the best possible way to sell more.
If all of this is speaking to you and your issues with copy, keep reading to learn how to combat this problem and simultaneously ensure amazing copy that sells.
Creating a Swipe File
The first way to write great copy is to create a swipe file. This is a bank of inspiration that you’ll come back to time and time again while writing.
Wondering how to build a swipe file? Be on the lookout for words that inspire, motivate, or intrigue you. Save examples of copy that bring out the feelings that you want to inspire others to feel through your messaging.
Create a folder in your email inbox called a swipe file. Here, you can file things away that are inspiring to you in regards to sales copy.
You can also make a Google Drive folder to save screenshots of sales pages that speak to you. Do the same for bookmarks in Google Chrome and create folders to save items you find aspirational on Facebook and Instagram.
The purpose of building a swipe file isn’t to copy to replicate the messaging that you’re seeing. Instead, you’ll use them as a source of inspiration and as a great jumping-off point for your own copy.
The next tip I have for you is to use copywriting formulas. These are basically like a recipe where you’ll understand all the ingredients your copy needs and what order to use them in. Most copywriting formulas have been around for decades and continue to be used today. And that’s for good reason: they work!
The first copywriting formula that comes to mind is PAS – pain, agitate, solution. In this popular formula, you first acknowledge the problems that your customer is facing. Then, you “agitate” them, delving deeper into that pain. From there, you present the solution to their problems – which is your offer and the transformation you can offer on the other side of the issue they’re experiencing.
There are tons of these formulas you can follow, and I recommend researching them to find the ones that work for you, your business, and the way you like to sell.
The Benefits of Copy Templates
The last tip I’ll offer probably doesn’t come as a surprise, but it’s to use copy templates.
Professionally written templates are based on ALL best practices. A template that’s been created by a copywriter is often based on in-depth swipe files and proven copywriting formulas. They combine both to create something that not only saves you time and energy, but that really works in terms of converting readers into buyers.
These templates will ensure your copy is effective and optimized for conversions. They’ll also help to make sure your content doesn’t sound cookie-cutter, providing options and directions so you can infuse your own messaging and really draw in your ideal client.
With the help of copywriting templates, you’ll be able to weave in your messaging, tone of voice, social proof, testimonials, and everything that sets your business apart. They truly take the dread out of copywriting and allow you to run with your brilliant ideas SO much faster.
Use the Tools Available to You: The Bottom Line
At the end of the day, remember that your time is precious. For that reason, you need to make use of the tools available to you to enhance the business copywriting process.
Believe in progress over perfection as you follow the tips I’ve outlined to promote authentic copy, and you’ll soon find that you’re spending less time dreading writing business copy and more time enjoying the conversions your copy prompts.
Thank you for reading! If you love what you learned, be sure to connect with me over on Instagram and share your biggest takeaways. I’d love to hear from you!
And don’t forget – The Copy Template Shop Black Friday 2021 Sale is finally here! Don’t forget to head on over to grab all of these amazing deals before they’re gone.
See you back here in the next post — and remember, I’m rooting for you, always.
Meet the Host
Welcome! I’m Megan Taylor — copywriter for online entrepreneurs, bookworm, and founder of The Copy Template Shop. I believe that anyone can write strong copy, and I’m here to teach you how to write words that sell your online offers while prioritizing real connection, serving your audience, and simply being who you are.
Grab my free Website Copy Roadmap and learn my five-step process to writing website copy that connects with & converts dream clients.
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