In this post, I’ll be covering the differences between copywriting and content writing, as well as the important role strong copywriting plays in your business. It’s a common misconception that copywriting and content writing are the same thing when in reality, they’re quite different. 

I’m so excited to start an eight-week series that explores the fundamental copywriting skills and foundations that every single business owner needs. In this series, I’ll cover tips and tricks for online business owners that will help you create better messaging and write copy that converts into sales with ideal clients. So without further ado, let’s dive into the first topic – content writing versus copywriting.

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Why Copywriting is Important to Your Business

Copywriting is one of the most important skills that you can develop as a business owner. It forces you to get really clear on your messaging, which translates to your entire business and the way that you confidently show up and sell online. I can’t stress this enough!

Having consistent and intentional messaging in the content you’re putting out there is fully ingrained in your ability to write copy well. And that makes this post super important to take in and understand.

Differences Between Content Writing and Copywriting

There’s a really common misconception out there that content and copywriting are one in the same. This couldn’t be further from the truth, but for some reason even people who actively write content AND copy perpetuate this myth. 

Copywriting and content writing each require a different skill set and a different approach. The most notable difference is that copywriting happens when you’re trying to convince someone to take a certain action. Once you move away from informing (which is content writing) to persuading, convincing, or selling, that’s considered copywriting. 

It’s important to note that there’s a BIG mindset and strategy difference between these two types of writing. Copywriting requires an element of persuasion, which is a fundamental skill for business.

How to Take Advantage of Copywriting vs Content Writing in Your Business: The Bottomline

Copywriting doesn’t mean you’re solely looking to prompt someone to buy something. It’s all about conversion, but the action that you’re trying to convert doesn’t necessarily have to be a purchase. Conversion is defined as the ability to change from one state to another. So that may mean different things depending on the day when it comes to your business and your copywriting.

It could be that you’re looking to persuade someone to follow you on Instagram or open your latest email. It may mean you’re looking to get someone to listen to your podcast or read your blog. This conversion you’re aiming for can be so many things besides selling.

As soon as you remove the factor of conversion, it’s simply content. 

As a business owner, you should always be weaving copywriting elements into your content to be intentional and to prompt a direct return for your business. That’s what drives those conversions that are so valuable to you.

If you’re looking to sharpen your copywriting skills – which I highly encourage you to do – you should take a piece of content you’re currently working on and examine what action you’re asking your reader to take from it. 

Realize that your call to action has to be clear in order to make that conversion and really think about, what action makes the most sense for my business?  Make that ask clear in your content so that it’s that easy to achieve your goal.

Thank you for reading!

If you love what you learned, be sure to connect with me over on Instagram and share your biggest takeaways. I’d love to hear from you! And if you need some guidance on how to structure your copy for social media & MORE, check out The Copy Template Shop! See you back here in the next post — and remember, I’m rooting for you, always.