“How else will I have strong copy for my business without hiring a professional copywriter?”
“Don’t I need writing experience in order to write copy for my business?”
If you’re a newer entrepreneur who’s asking yourself these questions and is thinking about hiring a copywriter, then this post will be very helpful for you!
When you’re in the early stages of your business, you shouldn’t automatically hire a copywriter. Sometimes, hiring a copywriter right out the gate can actually be more detrimental to your business than you realize!
In this post, I’ll be talking about the different benefits of learning to write your own copy, and sharing some great resources that are available to make your copywriting process easier.
Is hiring a copywriter best for you?
I know it’s really strange to hear me of all people tell you not to hire a copywriter for your business right away, but I promise I have good reasons for it.
Generally speaking, if you are in the first few years of your business, hiring a copywriter isn’t going to be the best use of your time, energy, or money. Hiring someone to write your copy can become costly and it won’t give you a long-term return on investment for your business.
Think of it this way. In the first few years of being an entrepreneur, your business will be growing and changing rapidly. During that time, your message and offers are going to change, too. And you should soak in all of the learning opportunities that this growth provides you with.
I want you to be able to embrace this time of growth!
The importance of investing in building your copywriting skills.
So, if you’re not paying someone else to write your copy then what should you do?
Instead of paying for a copywriter, invest in your own copywriting skills. This way you can learn to write copy that aligns with your business goals.
There are so many great resources for learning to write copy that you can invest in. Once you find a copywriter that you feel aligns with you and your business values, take a look into the trainings they provide.
The great news is that you have a ton of options.
You can hire a copywriter to look over your copy and give you suggestions on how to tweak it and how to make changes yourself. This is something I highly recommend you look into and it’s actually something I do for clients in my Copy SOS package. This is great because you learn what changes you should make and the reasons why, so you can use what you learn as you write future copy.
There are also great copywriting courses and copywriting templates out there — whether you want to write a sales page, grow your email list, or anything else. There are so many resources you can utilize.
Just know you don’t have to do it alone. You have support and resources that can help you tremendously.
Why copywriting is one of the most important skills to have.
I truly believe that copywriting is one of the most important skills you can learn and develop as a business owner. Writing strong copy benefits all aspects of your business.
You don’t have to become a professional, but you should at least get down to the fundamentals of copywriting.
I know that writing copy can seem overwhelming, but a good starting point is answering a few questions.
Questions to ask yourself when you start writing copy:
- What is it that makes your offer or service amazing?
- What is the best way to communicate your offer or service?
- Who are you speaking to?
When you can clearly answer these questions about your business, it’ll make the copywriting process easier, because you’ll align your sales copy with your answers.
How does copywriting improve my business?
When you think about copywriting, it’s important to realize that it touches all aspects of your business.
There are so many positive implications when you write strong copy for your business.
You’ll improve your sales skills, because you’ll understand how to capture people’s attention effectively.
You will become better at explaining your offer or service, because you’ll understand what it is your business brings to the table.
Your networking skills will improve, because you’ll have clarity in the way you communicate your offer or service.
You’ll have the ability to grow a larger community by being more confident in speaking about your business.
I could literally go on and on because learning to write strong copy goes beyond just writing skills; learning to write copy on your own allows you to have a stronger and more magnetic messaging across the board.
So I encourage you to take advantage of the resources available so that you can learn to write the strong copy your business deserves. I promise you’ll reap all of the benefits that come along with this skill.
I have an easy exercise for you that will help improve your website copy for more conversions and allow for a reader experience that directly supports whatever your business goals are now.
Firstly, take a look at your website homepage. Identify the most obvious call to action that your audience sees. Ask yourself if that call to action supporting your biggest goal in business right now?
It doesn’t matter what the goal is. It could be wanting to generate leads by booking more calls, growing your email list, etc.
Whatever it is, make sure that the first action you’re asking someone to take on your website aligns with that business goal.
If yours does, then great! Leave it alone. If not, change your call to action in the hero section of your homepage to make sure it’s directly tying in with your goals.
Why You Don’t Need To Hire a Copywriter as a Business Owner: The Bottomline
There are so many positive benefits to learning to write copy for your business. Give yourself time and invest in the resources to learn how to write strong copy. If you can learn the fundamentals, your business will benefit tremendously.
It’s important to understand you don’t have to be a professional copywriter. You just need to develop the skill enough so that you can clearly and confidently articulate your offer or service to your audience.
Copywriting touches all aspects of your business, so why wouldn’t you want it to have your personal touch? Write your own copy that can be modified at any time to align with your growing business. I know you’re up for the challenge!
Thank you for reading!
If you love what you learned, be sure to connect with me over on Instagram and share your biggest takeaways. I’d love to hear from you! See you back here in the next post — and remember, I’m rooting for you, always. You can grab the Membership Sales Page Copy Template here!
For more information about the blog, or other ways you can work with me, check out: www.megantaylor.co
Meet the Host
Welcome! I’m Megan Taylor — copywriter for online entrepreneurs, bookworm, and founder of The Copy Template Shop. I believe that anyone can write strong copy, and I’m here to teach you how to write words that sell your online offers while prioritizing real connection, serving your audience, and simply being who you are.
Grab my free Website Copy Roadmap and learn my five-step process to writing website copy that connects with & converts dream clients.
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