In this post, we’re diving into week six of the eight-week series to help all business owners sharpen their copywriting skills. Throughout this series, I’m so excited to be sharing my best tips on effective copywriting. My ultimate goal from the series is to make sure that you’re equipped with the knowledge and tools that you need to write your copy effortlessly and with the confidence that you’re going in the right direction.

This week, I’m covering the topic of writer’s block. This is something we all fall victim to from time to time. The great part about it is that we can work around it, thanks to the tools I discuss in today’s post. 

LISTEN ON APPLE PODCASTS | LISTEN ON SPOTIFY 

What is Writer’s Block?

Contrary to popular belief, writer’s block and procrastination are not the same thing. 

Writer’s block refers to the issue of not knowing what to write next; and it actually tends to come at a time when you really don’t want to procrastinate. It’s not a myth, it’s a real and normal thing that all writers experience from time to time.

Unfortunately, there’s no one big and magical cure for this “ailment.” However, I am sharing a few tips for overcoming writer’s block that have helped me in the copywriting process. 

What Causes Writer’s Block?

Writer’s block can be caused by so many different factors, which is what makes it hard to “cure.” Some of the things that may cause it to occur are:

• You’re distracted – this could be by many things, like stuff going on in your life or business 
• You’re stressed – maybe you’re worrying about your offer selling, which is causing a creative block
• Health & wellness factors – even something as simple as not getting a good night’s sleep can cause writer’s block
• Feeling pressured – this is probably the largest thing that causes writer’s block, creeping into the nooks & crannies of the pressure we feel to write well and find success

Let’s learn more about what to do to negate these writer’s block catalysts, as I get into it below.

How Can You Cure Writer’s Block?

As I mentioned, there’s no one-size-fits-all cure for writer’s block. But there are definitely different tactics to try in order to get the words flowing again!

The first thing to know is that a lot of what causes writer’s block surrounds your mindset. If you’re someone who faces this, you need to figure out how to shake off the pressure and set yourself up for success. 

A few ideas to help with this are:

• Setting up healthier rituals and routines for yourself – get comfortable with a more structured daily schedule
• Forming writing habits – always write in the same spot or always have a cup of tea with you (or whatever works for you!)
• Setting expectations correctly – what can you realistically expect to get done today?
• Practicing affirmations – remind yourself of your capabilities as you sit down to put pen to paper
• Create a “Win Vault” – start a folder where you put compliments, nice messages, or items you’re particularly proud of. This can change your mindset just by reading it and serves as powerful inspiration

These small actions can help to make a big difference in unlocking your writer’s block, and they’re definitely all worth trying. I go into a larger-scale fix that I’ve had positive experiences with next, so keep reading! 

Writing to a Muse

The next thing to try is shifting your mindset, which is something I referenced above. While we write, most of us tend to envision that we’re writing to a large audience. And while this could be true, that thought puts a lot of pressure on us in the process. The bigger the audience is (even if it’s just imagined), the more pressure we feel. It makes us focus so much on writing things that interest EVERYONE in that audience.

So if you’re doing that, I want you to try writing to a muse instead of that broad audience. To do this, have a particular person in mind and pretend you’re writing to them specifically. You may be tempted to write to your ideal client avatar in this case, but that might be too abstract since they are really just a figment of our imagination.

Instead, pick someone in your audience. This could be someone that you know follows you on social media or on your email list. Maybe someone you interact with who closely resembles your ideal client avatar. You want this person to be someone who would love to hear your message and read your copy.

Honestly, this person could even be someone really close to you – like your mom or your best friend. What matters is that you’re writing to someone and that you pick a muse.

The Benefits of Writing to a Muse

There are a lot of benefits to writing to a muse. First and most importantly, it can shake your writer’s block. This occurs because it shakes the pressure and makes it easier to write to just one person rather than hundreds or thousands.

This practice will also strengthen your copy, even if you’re not experiencing writer’s block. Especially if you choose someone as your muse that will really respond to the message you’re putting out there, your copy will improve. 

Write to the person that’s the PERFECT fit for your program. Your writing will become more conversational about their specific pain points, desires, transformation and so on. This fosters a much deeper connection and can help ensure that connection with everyone that reads your copy. 

Today’s Copy Break

Today’s copy break requires that you take a look at your ideal client avatar. With that in mind, identify a tangible person who closely resembles that avatar. Next time you are writing copy or experiencing writer’s block, write as if you’re targeting that specific person. Having that muse ready at the back of your mind will make the writing and creative process that much easier.

Thank you for reading! If you love what you learned, be sure to connect with me over on Instagram and share your biggest takeaways. I’d love to hear from you! 

And don’t forget – The Copy Template Shop Black Friday 2021 Sale is coming soon! Don’t forget to add your name to the waitlist so you can be the first to receive ALL the juicy details.

See you back here in the next post — and remember, I’m rooting for you, always.