In this post, we’re diving into the final week of the eight-week series to help all business owners sharpen their copywriting skills. Throughout this series, I’ve been sharing my best tips on effective copywriting. My ultimate goal from the series is to make sure that you’re equipped with the knowledge and tools that you need to write your copy effortlessly and with the confidence that you’re going in the right direction.

This week, I’m wrapping things up by talking about getting into the right mindset to write effective copy for your business. And to help you do that, I’m debunking three commonly held copywriting beliefs that I hear time and time again.

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Belief #1: You have to be a strong writer to write effective copy 

The first belief I hear a lot is that people think they can’t write their own business copy because they’re not a strong writer. But, being a strong writer isn’t a skill you need to have to write your own business copy (and to do it well).

Many people think writing just isn’t a skill that’s in their wheelhouse, so they automatically assume writing their own copy is out of the question. However, these are two different skill sets!

While they do lend themselves to one another, general writing takes a lot of creativity whereas copywriting is much more strategic and informed by sales, connection, and clarity best-practices. One of my favorite mantras when it comes to writing copy is: “clear over clever”.

Writing strong copy is all about understanding your reader. It requires you to bring the connection piece and your messaging elements to your copy. You need to learn effective sales strategizing and mold the two things together through the power of words.

Even if you’re not a great writer, or even if English isn’t your first language, you can use external tools like Grammarly or a hired proofreader to make sure your copy is sound from a grammatical perspective.  But, I want to emphasize that you don’t need to be someone who aced English in high school in order to write your own copy!

Belief #2: The Need to Outsource Your Copywriting

Another common misconception is that you need to hire a professional copywriter in order to have strong copy for your website or sales campaigns. This is definitely NOT true. In fact, many times it’s even better to write your own copy, particularly if you’re a new business owner.

This is because it’s useful for you, as an entrepreneur, to learn about pain points, problems, social proof, and transformation and weave all of that into your writing. When you know these things, you’ll get more out of your business AND you’ll get more out of a professional copywriter when you eventually hire one. This understanding will grant you the ability to nail your brand messaging across all of your marketing and sales efforts.

As you write your own copy and learn these things, your skills will continue to evolve and you’ll continue learning. Your messaging will get better over time –  your emails will be better, your social media will be on point, and so on. This will allow you to naturally attract the right people to your community and transform your business.

Belief #3: It Takes Too Long to Write Good Copy

The last belief I commonly hear is that it takes a long time to write good copy. This couldn’t be further from the truth! Writing great copy doesn’t have to take a lot of time. 

While conducting market research, getting to know your audience, and getting in the mindset to write amazing copy may be time-consuming, the actual sitting down and writing part doesn’t have to be this way. Once you have these fundamentals, your copywriting can flow.

Plus, if you use tools like copywriting templates or copy swipe files (we’ll talk about these next week), you’ll realize you don’t need to write from scratch, further cutting down on the time it takes to do this in an efficient manner.

Equipping yourself to write efficiently is totally possible with the right tools and preparation — so, don’t get hung up on the time it’ll take to get words out when writing your own copy.

Your Mindset Matters: The Bottom Line

Rid your mind of these preconceived notions that many people undertake regarding writing copy. Allow yourself to get into the “write” mindset, and you’ll soon find that the words are flowing. Then you’ll be on your way to understanding your audience and ideal clients that much better, thanks to this work that you’re doing.

I hope that this post has helped you understand the importance of your mindset surrounding your copy as you sit down to put pen to paper.

Thank you for reading! If you love what you learned, be sure to connect with me over on Instagram and share your biggest takeaways. I’d love to hear from you! 

And don’t forget – The Copy Template Shop Black Friday 2021 Sale is coming soon! Don’t forget to add your name to the waitlist so you can be the first to receive ALL the juicy details.

See you back here in the next post — and remember, I’m rooting for you, always.