I see this struggle come up quite a lot in the copy world, especially with newer business owners or copywriters, and that’s the struggle of writing copy that feels authentic and genuine. 

Oftentimes, I see copywriters and online business owners worried about their words coming across too salesy or pushy. And rightfully so! None of us want to feel that way. 

But in order to move away from this feeling and learn to write copy that serves above all else, we need to tune in to where these feelings are coming from and how we can shift our approach to better suit what we want to achieve.

It’s important to remember that the words we choose not only have a direct impact on the people reading them, but also a direct impact on ourselves as we write and think about them. 

When we use certain terms, we reinforce certain ideas. For instance, when we use the term “sleaze-free copy”, we are reinforcing that copy and selling are inherently sleazy. See where I’m going here?

By reinforcing this concept, we’re causing huge implications and discomfort when we’re writing copy or trying to sell our services. 

It’s entirely possible to be able to talk about your offer or service without feeling sleazy. 

Remember — you’re allowed to make the copy you write effective, compelling, and convincing; this doesn’t make you manipulative!

There are certainly some popular selling tactics that rely on being shady and unethical, but the key thing to remember is that those are all choices. No matter how you choose to write copy, it’s a choice.

If you don’t want to rely on those kinds of selling tactics, then make the conscious decision to set different intentions for your copywriting process. 

Remember, YOU dictate the kind of copy you write. 

If you’re passionate about leading a purpose-driven business, then intention is everything. 

There are a few key points to keep in mind when writing intentional, “sleaze-free” copy.

Firstly, I’d encourage you to think about the intention behind wanting to write “sleaze-free” copy. Don’t just think about what you want to avoid. Instead, think about what you would like to intentionally bring to your copywriting process. 

Go through and analyze what it actually means to you to write “sleaze-free” copy. What does the ideal copywriting style look like to you? 

If you get clear on those specifics the overall process will be way easier. And that’s because doing something intentionally is a lot easier and way more effective than trying to avoid something.

For you to identify the way you want to write your copy, you have to make decisions based on the things you value and want for your business. 

Define the specific qualities you want your copywriting to have.

Do you want it to be ethical, genuine, inclusive? 

Let me reassure you on something: The fact that you are at all concerned about wanting to write sleaze-free copy shows me that you are not someone who will use these methods in your own marketing, in your own selling, and in your own copy.

This worry actually shows that you intend to stay clear of manipulative and unethical ways of copywriting and selling.

I want to leave you with a little exercise that will help you write service-led copy that really hones in on what benefits your offer(s) can provide for your buyers.

Think about something you are currently trying to sell and are writing copy for and ask yourself why you created this offer.

What outcome is waiting for the person who invests in this offer? 

How does this offer serve people? 

Just getting clear on this and reminding yourself of the power of your offer is going to help you flip that mindset and lean into the type of copy you DO want to write in your business.

And once you’re done, don’t forget to head over to my website and enter to win my giveaway!

If you love what you learned, be sure to connect with me over on Instagram and share your biggest takeaways. I’d love to hear from you! See you back here in the next post — and remember, I’m rooting for you, always.

For more information about the blog, or other ways you can work with me, check out: www.megantaylor.co

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