In this post, I’ll be discussing why it’s important to write your own website copy, particularly if you’re a new business owner.

While there’s always a time and a place to outsource your copy, in most cases it’s more beneficial to do it yourself. If you’re just starting out, it’s important to get really clear on your messaging. Why spend $4k-$10k on a copywriter if you’re not crystal clear on your foundations as a business?

This approach might sound weird coming from me – a copywriter. However, I find that there are so many benefits to DIYing your copy. To give you some examples of how writing your own copy can empower you in your beginning phases of creating a business, I asked the students from my Website in a Week program what benefits THEY got out of writing their own website copy.

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Connecting with Your Audience

Julie and her business partner Leah are co-founders of a business called The Sleepyhead Coach.  They are pediatric sleep coaches who help parents sleep train their babies. One thing that Julie got from writing her own copy is a better understanding of her target audience. 

When you decide to DIY your own website copy, especially if you do your homework and involve plenty of market research and messaging work, one of the biggest benefits is that it allows you to get to know your dream clients on a deeper, more psychological level.

If you outsource your copy, a good copywriter will do this for you, and you’ll end up with really strong copy as a result — but then you don’t have that deep understanding for yourself.

Connection starts with understanding. If you want to attract your dream clients, then you need to know as much as you can about them in order to get a uniform message. Writing your own website copy forces you to invest in your audience, and in return, they will feel a stronger connection to you and your business.

Finding Your Voice

Danae is a web designer for plant-based businesses. The biggest thing that she got out of writing her own copy was finding her voice, her unique positioning, and her niche — all elements of her messaging. 

I often hear from people who listen to the podcast that they want their copy to sound more authentic. One way to get that result is by writing your own copy. When you learn to write your own website copy, you’re able to dig deep into your brand messaging.  Getting clear on your copy translates into every other aspect of your business, particularly your marketing. Your social media captions become more relatable, your emails are more likely to get read, and you even know what to say on sales calls to have an engaging conversation. 

When you write your own copy, you learn the most things you need to communicate to get through to your reader, and that’s exactly what Danae was able to do.

Gaining Confidence

Michelle is a branding and web designer for moms with service-based businesses. My favorite part of watching Michelle go through WIAW was watching her grow confidence in her business and her own copywriting abilities. 

When you write your own website copy, you have to build your own copywriting skills. You also have to dig deep into your strengths as a business owner and find what makes you uniquely able to serve your clients. The only way you’re going to build that trust is if you uncover the truth in your story, your services, and your positioning. Gaining confidence brings out the most in your communications, making clients more attracted to your business. Once you’ve got them on a sales call, they feel comfortable with you because you come across strongly in your copy.

The Benefits of Writing Your Own Website Copy as a New Business Owner: The Bottomline

I hope that these stories have proven to you that there is nobody better to write your website copy than you, especially if you’re newer to business or pivoting. By writing your own website copy you’re also learning how to develop crucial copywriting skills that are going to serve you for the lifetime of your business, even if you eventually start outsourcing! 

The world needs the magic that you offer, but they can only pay you for it if they know how to find you — and a website with great copy allows you to do that.

Thank you for reading!

If you love what you learned, be sure to connect with me over on Instagram and share your biggest takeaways. I’d love to hear from you! See you back here in the next post — and remember, I’m rooting for you, always. 

EPISODE RESOURCES:

Website in a Week: http://websiteinaweekcourse.com/ 

CONNECT WITH OUR GUESTS:

Julie’s website: https://thesleepyheadcoach.com/

Danae’s website: https://www.danaebloise.com/

Michelle’s website: https://www.michellepontvert.com/