FEATURED EPISODE
EP 17: How to Know When It’s Time to Update Your Website Copy
Strong website copy is integral to your business. It can be transformational in generating leads, driving sales, and have a tremendous impact on your visibility. However, it can be easy to get stuck rewriting website copy too frequently, which can deter you from completing other tasks and working toward your business goals.
Cozy Up with Recent Episodes
How to Finesse Your Funnel: Presenting Your Evergreen Offer Through Copywriting with Guest Roberta West
In this episode, I sat down with my friend and client Roberta West, who is an expert at all things evergreen. When it comes to actually putting your offer out there, sometimes the hardest part is knowing how to start. Especially if this is your first time attempting...
How Knowing Your Audience Helps You Know What to Highlight in Your Sales Copy
Proof is in the Pudding (The Deliverables) Today we’re going to talk about the physical parts of your offer and how to present them to your audience. This encompasses all of the tangible parts of your offer: think workbooks, swag, meal plans, or the modules of your...
How to Write a Sales Page: The Structure You Need to Drive Connection and Conversions
This is a Story All About How…to Use Narrative Structure in Copy One of the most common mistakes I see in sales is a lack of narrative structure, especially on sales pages. I’m not saying you need to weave an epic tale of love loss and adventure, but infusing key...
Offer Differentiator: What It Is, Why It’s Important, & How to Uncover Your Competitive Edge
Dare to be Different Today is going to be… different. When I say different, I mean that we’re going to talk about how differentiating yourself, your business, and your offer helps you stand out in a crowded online world. There are probably 10 other offers just like...
What Copy Do You Actually Need for Your Launch? A Comprehensive Launch Copywriting Checklist
This post is going to cover what copy you actually need for a launch. I’ve been working on client launches for about six years now, and in that time, I’ve learned a lot about what it takes to cover your bases and plan ahead of time, so you’re not scrambling to write...
How You Can Overcome Objections During a Launch & Feel Good Doing It
If you’re getting ready to write your launch or sales copy, you’ve come to the right place! In this post, I’ll dive into how you can overcome objections in your copy for more conversions. It’s normal to feel uneasy about overcoming objections. So, if that’s how you...
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