Welcome to the first week of September! This month, I’ll be diving into all things related to website copywriting. 

Strong website copy is integral to your business.  It can be transformational in generating leads, driving sales, and have a tremendous impact on your visibility. However, it can be easy to get stuck rewriting website copy too frequently, which can deter you from completing other tasks and working toward your business goals. 

Today, I’m going to share 5 signs that it is time to update your website copy.

If this sounds like you, then I would encourage you to sign up for my upcoming free challenge this month where we’re going to take a look at your existing website and improve it so that you can better attract your dream clients! If you already know this is for you and you want to sign up, head over to copytemplateshop.com/challenge to save your seat. We’ll kick things off on September 13th! You’ll see how fostering a website that truly represents your business will strengthen your confidence, brand, and business. 

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Sign 1: You’re frequently attracting the wrong leads

If you find yourself receiving the wrong types of sales calls time and time again, leads are coming from an industry that you’re not familiar with, or inquiries are outside of your price range, it may mean that you need to update your website copy. The best way to focus your leads is to zero in on a specific audience and attract qualified clients for your business. 

Sign 2: Your business has pivoted

Since website copy is integral in attracting the right kinds of clients, you might need to make adjustments if your company has pivoted in terms of audience, the types of services you offer, or the price point of your services. If this sounds like you, then website copy may need to be updated to match that pivot, so you again can attract the right types of clients and establish yourself as a reliable authority in that space.

Sign 3: You’re constantly being asked for information on how to work with you 

Many entrepreneurs have a strong foundation and skill set for their business, but their audience isn’t clear on how they can work with them. If you’ve noticed your clients struggling to invest in your offers and it’s leading to drawn-out conversations in the DMs on how to work with you, then it may be time to change your website copy. You want your website to be automatically doing the work of detailing services, with up-to-date and clear language. You’ll save both parties the hassle of the back and forth, and funnel clients directly towards the offerings that best suit their needs.

Sign 4: Your website doesn’t feel like a reflection of you

The best way to relate to your audience is by writing copy that feels authentically you. How we convey language can powerfully resonate with our audience. It’s important that your platforms have consistency to create trust with your prospective clients. If your website doesn’t sound like you and doesn’t reflect your values or the way you see the world, consider updating your copy to more genuinely articulate who you are so that potential leads can connect with you. 

Sign 5: Your website isn’t converting

If you can see that your site is getting traffic, but visitors are dropping off and you’re never getting bookings or leads, then it might be time to make small strategic changes in your website copy.

The good news is, this means you’re doing something right in your marketing. You’re getting hits, which is a big win in and of itself. 

But aside from your email list, your website is the only platform you have complete control over as an entrepreneur. If you’re not seeing follow-through, this may be a sign that there’s something on your website that’s not vibing with the people who are finding it. Subtle changes in copy can save you from losing potential clients and followers that are clicking through but not hitting that subscribe button.

How to Know When It’s Time to Update Your Website Copy: The Bottomline

Your business is constantly growing and evolving, and your website will require its own updates to keep up with those inevitable changes. There are many signs that it’s time to update your website copy, but these are often the most common ones to look for.

If any of these resonate with you, or you haven’t yet created a website and want to learn more, then head over to copytemplateshop.com/challenge to save your spot for my upcoming Website Copy Bootcamp. We’ll kick things off on September 13th!

Thank you for reading!

If you love what you learned, be sure to connect with me over on Instagram and share your biggest takeaways. I’d love to hear from you! See you back here in the next post — and remember, I’m rooting for you, always.